Well… after years of “Impossible is ONLY an opinion” as my motto.. it’s time to change it.

Why?

After learning more about how the mind works, and understanding how we think I’ve come to realise that to process “Impossible is only an opinion” in your mind you need to think about “Impossible”. Yikes!

It’s like saying “Don’t think of a pink elephant”… what did you think of ? A pink elephant right? (Now don’t think of a pink elephant marrying a purple gorilla… LOL… and especially don’t think about them having babies!)

So “Impossible” may be only an opinion… The words are right – but the mental images (or “movies”) these words create could be more powerful.

I’ve been a lot of attention to the relation between words and the movies (images, sounds and feelings) that are created in our minds… it’s fascinating.

Have you ever said “don’t spill the milk” ?

The Law of Attraction states that what you think about comes about… so when a child is carrying a glass of milk… and you say “Don’t spill the milk”… what’s the movie that’s playing in your mind?  What’s the movie that’s playing in the child’s mind? And then what happens to the milk… it’s gets spilt!

We’ve been utilising these insights in our marketing recently and with great effect!

Let me share with you the introduction letter from a brochure from last year, and then from this year.

First of all .. last year (2008)

Hi Everyone,

We are back once again!

I am extremely excited to welcome all of you to YOUR 5th Indian Property Show! We have definitely come a long way, isn’t it?!

The Indian Property Show is the perfect platform for you to find out where to invest your money wisely.

With a choice of thousands of apartments, villas, commercial properties and land, you can be sure to find a property that fits your budget. Grab the opportunity to research hundreds of developments from all over India right here at the Indian Property Show!

The Indian Property Show is a one stop shop for all your property requirements. Apart from buying property, you can get the latest facts and figures about India. You can attend free seminars to learn various aspects of property transactions from the experts themselves.

I hope you enjoy your show!

Sunil Jaiswal

And now this years (2009)

Hi
When I say the word security and stability what comes to your mind?

Do you see a home of your own, entertaining guests, hearing the sounds of laughter, and feeling the wonderful experience of creating precious memories?

There is nothing quite like the amazing  feeling of owing your own home, enjoying the peace of mind this gives you and knowing that you took the right steps to ensure the security and stability of your family.

Today you have the opportunity to give life to your dreams and aspirations and make them come alive.

Take the time to speak to exhibitors, look at the options and get a feel about what’s happening in India. After all getting the facts is important before you make your purchase.

I hope your enjoy the show. Regards

Sunil Jaiswal

This years was better… right ? :)

Anyway… I’m on the lookout for a more powerful motto….

How about “Anything is possible” ?

What do you think?

Thanks

Sunil